let you be you

Maison Boucheron unveils its new campaign and celebrates love with global brand ambassador Xiao Zhan. For Boucheron, love is a statement: that of staying true to yourself while being in love. The Quatre collection encourages everyone who dares to shine and show off their charisma to let you be you in love. 

Quatre Classique collection has a modern and avant-garde design that combines architectural inspiration with iconic motifs, empowers wearers to celebrate their truest selves —to let you be you.